Ride Direct (ridedirect.com) is a division of East Kentucky Tire, which has been bringing Eastern Kentucky unparalleled service and satisfaction since 1982.

Ride Direct is a division of East Kentucky Tire, which has brought unmatched quality to the eastern Kentucky region for over twenty years. Ridedirect.com provides the highest quality Motorcycle tires and riding accessories shipped directly to you. We pass the savings we make ordering in large volumes, resulting in some of the lowest prices you'll find.

We're dedicated to bringing you the best product at the best price. We research new products as they become available, and educate our customers. We want you be well-informed consumers.

Our online location is www.ridedirect.com; our physical location is nestled in the hills of the Appalachian mountains of Kentucky. The rugged terrain and beautiful scenery make riding a motorcycle a pleasure and a prime activity in these parts. Feel free to give us a call at our toll-free number at 866-574-1939, from 7 am until 7 pm EST, Monday through Friday. We can chat with you about your motorcycle needs, give you the status of your order, give you technical assistance, or anything else you need. We want your trust and confidence. A happy customer is a repeat customer!

We carry the following products:
Michelin
Dunlop
Bridgestone
Avon
Continental
Cheng Shin
Tourmaster
HJC
Zeus
Willie and Max